Via: Webcore Games - 57th Cannes Lions International Advertising Festival, 20-26 June 2010, Cannes, France. The International Advertising Festival - Cannes Lions - is the world's biggest celebration of creativity in communications. As the most prestigious international annual advertising awards, over 24,000 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, honoring the most creative film, film craft, print, outdoor, interactive, radio, design, sales promotion & activation and integrated advertising, as well as the best media, direct marketing, PR and Titanium ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 8,000 delegates from 90 countries attend seven days of exhibitions, screenings, as well as over 50 high-profile seminars, 30 workshops and master classes presented by renowned worldwide industry leaders.
DIGGING UP THE BEST OF SERIOUS GAMES & SIMULATIONS MARKET AND EXPLORING THE SUCCESSFUL USE OF GAME-BASED LEARNING